My Name is Kim Sam Soon My Lovely Sam Soon

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More Introduction to My Name is Kim Sam Soon

August 18, 2005

Hyun Bin and Kim Sun Ah

The Korea TV drama hit “My Name Is Kim Sam-soon (aka My Lovely Sam Soon)” is giving rise to a highly contagious condition identified as Sam-soon Syndrome that can empty entire streets of all signs of life and plunge sufferers into a topsy-turvy world where plain is beautiful and assertiveness does not put a woman beyond the pale. The show, which hit the airwaves on June 1, recorded nationwide viewer ratings of 30.5 percent (TNS Media Korea) in just four episodes. But on June 30, the program’s 10th episode recorded national viewer ratings of a staggering 41.7 percent.

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Popular TV Drama Helps Free Women From Stereotypes

August 17, 2005

Kim Sun-aKim Sun-a

This summer has been heated up by the “Kim Sam-soon syndrome'’ sparked by this year’s popular TV drama “My Lovely Samsoon.'’ The show surpassed 50 percent of the total viewer ratings in its final week, a feat achieved by only five other drama series since 2000.

The main characters’ lines have dominated online bulletin boards. Inquiries about pastry chef courses have doubled, and bread sales have risen. The heroine, Sam-soon, was a pasty chef.

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My Name is Kim Sam Soon

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